Privacy Policy

Last updated: 01 September 2026

1. Introduction

Welcome to Steve Thomas Golf.

At Steve Thomas Golf, we are committed to protecting your privacy and ensuring that your personal information is handled securely, responsibly and transparently.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, enquire about our services, register for an account or participate in our golf coaching programmes.

Our website is https://www.stevethomasgolf.com.

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Steve Thomas Golf provides professional golf coaching services, including online coaching, individual lessons, performance assessments, development programmes and golf training experiences.

For enquiries relating to this Privacy Policy or your personal information, please contact:

Steve Thomas Golf

Website: https://www.stevethomasgolf.com

Email: steve@stevethomasgolf.com

Telephone: 07875 094600

Data Controller: Steve Thomas Golf (full legal business name to be confirmed).

3. Information We Collect

Depending on how you interact with our website and services, we may collect the following categories of personal information.

Personal and contact information

• Full name

• Email address

• Telephone number

• Contact preferences

• Information provided through enquiry, registration or booking forms

Account information

When you register for our members area, we may collect and store:

• Your username and email address

• Account registration details

• Securely protected authentication information

• Account activity and access information

• Information associated with your membership

Golf coaching and performance information

To provide personalised coaching services, we may process:

• Golfing experience and playing ability

• Handicap and performance statistics

• Swing videos and photographs

• Player assessments and questionnaires

• Skills game scores and performance results

• Coaching feedback and progress records

• Personal development plans and goals

• Practice activities and performance history

• Information you voluntarily provide about your golf performance

Technical and website information

When you access our website, certain technical information may be collected, including:

• IP address

• Browser type and version

• Device type

• Operating system

• Website usage and navigation information

• Cookies and similar technologies

• Security and diagnostic information

Marketing information

If you subscribe to our newsletter or request coaching resources, we may collect your name, email address, subscription preferences and records of your marketing consent.

4. How We Use Your Information

We use personal information for the following purposes:

Providing our services

To arrange coaching sessions, manage bookings, deliver online coaching, review golfing performance and communicate with you about your coaching programme.

Managing member accounts

To create and manage user accounts, authenticate members, provide access to restricted content and maintain individual student dashboards.

Tracking development and performance

To record skills game results, monitor improvement, maintain player assessments and develop personalised coaching plans.

Responding to enquiries

To respond to questions, contact requests and communications submitted through our website or other communication channels.

Email communications and marketing

To send newsletters, coaching advice, downloadable resources, service updates and promotional communications where permitted by applicable law.

Website administration and security

To maintain website functionality, identify technical issues, prevent unauthorised access and protect the security of our website and users.

Legal and administrative purposes

To maintain appropriate business records, meet legal obligations and handle disputes or complaints.

5. Legal Basis for Processing Information

Under UK GDPR, we must have a lawful basis for processing personal information.

Depending on the circumstances, we rely on the following lawful bases:

Contractual necessity

Where processing is required to provide coaching services, administer bookings, manage memberships or fulfil contractual obligations.

Legitimate interests

Where processing is reasonably necessary for the operation and improvement of our business, responding to enquiries, maintaining website security or managing existing customer relationships, provided these interests do not override your rights and freedoms.

Consent

Where you have given your consent to receive particular marketing communications or to use non-essential cookies and tracking technologies.

Legal obligations

Where we are required to retain or disclose information to comply with applicable laws, accounting requirements or other legal obligations.

Where we rely on consent, you may withdraw it at any time.

6. Student Dashboard and Members Area

Our website provides a restricted members area designed to support golfers participating in coaching programmes.

Within this area, personal information may be collected, recorded and displayed through features including:

• Initial Player Assessments

• Player Profiles

• Skills Games

• Performance Results

• Personal Benchmarks

• Development Plans

• Coaching Progress Reviews

This information is used to provide personalised coaching, monitor progress and help students understand their performance over time.

Authorised coaching personnel may access relevant student information to review performance, update development plans and provide coaching feedback.

Members should only be able to access information associated with their own accounts unless additional access has been expressly authorised.

We take reasonable technical and organisational measures to protect information stored within the members area.

7. Video Submissions and Online Coaching

As part of our online coaching services, students may submit golf swing recordings, photographs, performance data and other coaching materials.

These materials may be used to:

• Analyse golfing technique

• Provide individual coaching feedback

• Prepare instructional videos

• Monitor progress over time

• Develop personalised training recommendations

• Communicate with students about their performance

Coaching materials may be processed through external platforms used to deliver online coaching, video analysis and communications.

We will not use identifiable private coaching videos or photographs for public advertising or promotional purposes without an appropriate lawful basis and any required permission.

8. Email Marketing and Newsletters

We may offer newsletters, downloadable coaching guides, educational resources and promotional updates.

Where you subscribe to marketing communications, we may use an email marketing platform such as MailerLite to manage subscriptions and distribute emails.

Marketing communications may include coaching advice, training resources, news, offers and information about our services.

Where consent is required, we will only send marketing communications after receiving appropriate consent.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in the email or by contacting steve@stevethomasgolf.com.

Unsubscribing from marketing communications will not prevent us from sending essential messages relating to coaching services, bookings or your account.

9. Cookies and Website Technologies

Our website may use cookies and similar technologies to support functionality, security and website performance.

Cookies are small files stored on your device when you visit a website.

These technologies may include:

Essential cookies

Used for necessary website functions, including account authentication, session management and security.

Functional cookies

Used to remember certain website preferences and improve the user experience.

Analytics cookies

Where implemented, these help us understand how visitors interact with our website and identify opportunities for improvement.

Marketing cookies

Where implemented, these may be used to measure marketing activities and provide relevant promotional content.

We will obtain consent where required before placing non-essential cookies or using similar tracking technologies.

You can manage cookies through your browser settings and any cookie preference controls provided on our website.

Further details of the specific cookies used, their purposes and their duration should be provided through our cookie information or cookie management system.

10. Third Party Services

To operate our website and deliver coaching services, we may use trusted external service providers.

Depending on the services you use, these may include:

Website and hosting providers

To host, maintain, secure and operate our WordPress website.

WordPress plugins and form processing tools

To manage registrations, contact forms, assessments, student profiles and performance records.

MailerLite

To manage email subscriptions, newsletters and relevant email communications.

Onform

To support online golf coaching, video analysis, coaching feedback and communications.

Zoom

To facilitate online coaching sessions, consultations and video meetings.

Payment and booking providers

Where applicable, to process bookings, payments and related transactions.

These providers may process personal information on our behalf or act as independent data controllers for certain activities.

We only share information that is reasonably necessary for the relevant purpose and take appropriate steps to ensure personal information is protected.

We do not sell personal information to third parties.

11. International Data Transfers

Some of the external platforms and service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that an appropriate transfer mechanism or safeguard is in place where required by applicable data protection law.

This may include UK adequacy regulations, appropriate contractual safeguards or another lawful transfer mechanism.

Information about relevant international transfers and safeguards can be requested using the contact details provided in this policy.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services, maintaining appropriate business records and meeting legal obligations.

Retention periods depend on the type of information and the reason it is held.

For example:

• Account information may be retained while a membership remains active and for an appropriate period afterwards.

• Coaching assessments, performance results and development records may be retained where reasonably necessary to support ongoing coaching or maintain relevant records.

• Enquiry information may be retained while an enquiry is being handled and for an appropriate period afterwards.

• Marketing subscription information may be retained until you unsubscribe, subject to keeping limited suppression records where necessary.

• Financial and transaction records may be retained for the period required under applicable law.

• Technical and security information may be retained for a limited period appropriate to its purpose.

Where information is no longer required, we will take appropriate steps to delete or anonymise it securely.

13. How We Protect Your Information

We take the security of personal information seriously and use reasonable technical and organisational measures to protect it.

Depending on the system involved, these may include:

• Secure HTTPS website connections

• Access controls and restricted administrative permissions

• Password protection and secure authentication

• Website and software security updates

• Secure hosting and appropriate backup arrangements

• Measures to prevent unauthorised access, alteration or disclosure

Although we take reasonable precautions, no method of internet transmission or electronic storage can guarantee complete security.

If you believe your account or personal information may have been compromised, please contact us immediately.

14. Your Data Protection Rights

Under UK data protection law, you have rights relating to your personal information.

Subject to applicable conditions and exceptions, these include:

Right of access

You may request a copy of the personal information we hold about you.

Right to rectification

You may request that inaccurate or incomplete personal information is corrected.

Right to erasure

You may request deletion of personal information where the relevant legal conditions apply.

Right to restrict processing

You may request that we limit certain uses of your personal information.

Right to data portability

Where applicable, you may request certain personal information in a structured, commonly used and machine readable format.

Right to object

You may object to processing based on legitimate interests in certain circumstances. You also have the right to object to processing for direct marketing at any time.

Right to withdraw consent

Where processing relies on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out beforehand.

Rights relating to automated decision making

Where applicable, you have rights relating to decisions based solely on automated processing that produce legal or similarly significant effects.

To exercise your rights, contact:

steve@stevethomasgolf.com

We will respond to requests within the timeframes required by applicable data protection law.

15. Information About Children

Our coaching services may include junior golfers.

Where personal information relating to children is collected, we take particular care to ensure it is processed appropriately and protected in accordance with applicable data protection and safeguarding requirements.

Where required, we will seek appropriate consent or authorisation from a parent or guardian.

Parents or guardians with concerns about information relating to a child should contact us using the details provided in this policy.

16. External Websites and Links

Our website may contain links to external websites, social media platforms, coaching tools and other third party services.

These websites operate independently and may have their own privacy policies and data processing practices.

We recommend reviewing their privacy information before submitting personal details.

Steve Thomas Golf is not responsible for the privacy practices of independently operated third party websites.

17. Information You Provide

Certain personal information is required to provide particular services.

For example, contact details may be necessary to arrange coaching, while account information and performance records may be needed to provide access to personalised student dashboard features.

If you choose not to provide information necessary for a particular service, we may be unable to deliver that service or provide all of its features.

Information requested for optional activities, such as marketing subscriptions, is voluntary.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website functionality, legal obligations or personal information processing practices.

Any updates will be published on this page, together with a revised date.

Where required by law, we will provide additional notice before making material changes to how personal information is processed.

We encourage visitors and members to review this policy periodically.

19. Complaints

If you have concerns about how your personal information is handled, please contact us first so that we can investigate and respond.

Email: steve@stevethomasgolf.com

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Information Commissioner’s Office

Website: https://ico.org.uk

Telephone: 0303 123 1113

20. Contact Us

If you have any questions regarding this Privacy Policy, how we process personal information or your data protection rights, please contact:

Steve Thomas Golf

Email: steve@stevethomasgolf.com

Telephone: 07875 094600

Website: https://www.stevethomasgolf.com

Last updated: 22 October 2026